When tasked with promoting the one-month trial of Xbox Game Pass to an audience that doesn’t like ads, the solution is definitely not an ad. Instead, we created step-by-step videos—popular with the gaming TikTok crowd—and hid the offer inside.

The result exceeded expectations with a 200% increase in audience engagement, 3X the average click-thru rate, a 23% increase in program sign-ups, and a Bronze from the Shorty Awards.

Case study

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