Xbox wanted to leverage a unique holiday partnership with Pizza Hut, featuring the Triple Treat Box meal, that took advantage of Xbox’s reach as an all-in-one media solution. That’s why we created an Xbox-exclusive Holiday special hosted (throw-back style) by Conan O’Brien. Conan’s Clueless Gamer segment, coupled with his love for quirky retro humor, made him the perfect personality to anchor our “Heating Up the HolIdays” Party.
Augmented Reality packaging featuring pizza-themed holiday carols:
Custom retro-style Xbox console:
Soundtrack available on vinyl record and in Xbox music store:
OOH activation at bus stops in cold-weather markets (just press Conan’s nose for heat):